The song and choreography received much attention that Drake got to perform a segment of the infamous dance in a T-Mobile commercial that aired during Super Bowl 50.
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The official music video was released on October 19th via Apple Music, and was immediately made into a source of various memes involving Drake’s dancing. The song heavily samples the song “Why Can’t We Live Together” by Timmy Thomas and has been remixed/covered by a seemingly ever-growing number of Drake’s peers, including Justin Bieber, Erykah Badu, Disclosure/Sam Smith, and Sufjan Stevens. It reached #2 on the Billboard Hot 100, becoming Drake’s then highest peaking single as a lead artist, only to be replaced by the Views single “One Dance” which peaked at #1. This song premiered alongside “Charged Up,” “Right Hand,” and material from other OVO artists on OVO Sound Radio Episode 2. Based on the lyrics, it’s as if Drake wrote this song while scrolling through her Instagram page. She’s had an on and off relationship with the 6 God a few times, and her Instagram account is a constant reminder that she’s never home – always traveling to exotic places, and out wearing almost nothing. “Hotline Bling” is most likely about Drake’s old flame from Toronto, Nebby.
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Ever since I left the city, you, you, you You and me, we just don't get along You make me feel like I did you wrong Going places where you don't belong Ever since I left the city, you You got exactly what you asked for Running out of pages in your passport Hangin' with some girls I've never seen before You used to call me on my cell phone Late-night when you need my love Call me on my cell phone Late-night when you need my love And I know when that hotline bling That can only mean one thing I know when that hotline bling That can only mean one thing These days, all I do is Wonder if you're bendin' over backwards for someone else Wonder if you're rolling up a Backwoods for someone else Doing things I taught you, gettin' nasty for someone else You don't need no one else You don't need nobody else, no Why you never alone? Why you always touching road? Used to always stay at home Be a good girl, you was in the zone Yeah, you should just be yourself Right now, you're someone else